Our Story

Max started Groundhog Audio in 2024 while pursuing his MBA at Northwestern Kellogg.

As a guitar and bass player, his initial admiration and excitement for gear turned to frustration as he was spending just as much time looking for tones as he was playing.

Max sought out to build a company for guitarists who just want to play without sacrificing their sound. Thus, Groundhog was born.

As for where the name came from... we’ll keep that a company secret for now. If you have a guess though, send it to max@groundhogaudio.com for the chance to win some swag!

Max

Founder & CEO

Gavin

Product / Design

David

Hardware

Max, Gavin, and David first met while playing in their business school band. Now, they’re working together to build Groundhog Audio